ASICS is a leading designer, manufacturer and retailer of high-performance athletic footwear, apparel and accessories. Founded in 1949 by Kihachiro Onitsuka, the company name is derived from the Latin saying Anima Sana In Corpore Sano – “A Sound Mind in a Sound Body”, representing our belief in the power of sport and movement to impact the body and mind and help uplift communities positively.