MINISO

MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr Miyake Junya and young Chinese entrepreneur Mr Ye Guofu in Tokyo, Japan, with the former serving as chief designer. MINISO is the promoter of global intelligent consumer products. Sticking to the life philosophy of simplicity, nature and good quality and the brand proposition of returning to nature, MINISO gains popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting intelligent consumer product chains. It sets the trend of personalised, thoughtful products at the forefront of household consumption.